Monday, 10 February 2014

New Product Development poster presentation


Reference List


Kotler, P., & Armstrong, G. (2012) Principles of Marketing. 14th Edition. London: Pearson Education.

Phaal, R., Farrukh, C. J., & Probert, D. R. (2006). Technology management tools: concept, development and application. Technovation, Volume 26, Issue 3. Pp. 336-344.

Stark, J. (2011) Product life cycle management. Pp. 1-16. London: Springer.

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